Nova's language lessons have been available 24 hours a day since September 2001. Previously, the late-night and early-morning market has been virtually untouched, and there have been no large-scale attempts to dominate it so far. This market, comprised of many people who would like to attend language lessons but who were unable to commute to schools due to time and location constraints, is huge, and Nova has pulled further ahead of its competitors in the industry by being the first to make a concerted effort to capture this market. In the future, Nova aims to generate further nationwide demand in these time brackets through mass marketing, thus completely dominating the market.

The entry of foreign-owned businesses into all industries and the decrease in the size of the productive population due to the aging society mean that the need for foreign labor will increase, and the ever surging wave of borderlessness is lapping at Japan's shores. Needless to say, situations in which foreign language ability is needed are increasing exponentially. The closer the world comes, the more people are wanting to test their abilities all around the globe, overcoming hurdles such as language differences. Nova aims to contribute to the internationalization of Japan by providing high quality lessons to such people.

Furthermore, Nova's educational methods and systems are able to be put into practice not only in Japan, but anywhere around the world. By making use of the lesson style of the instructors, all of whom are native speakers of the languages being taught, the instructor recruiting system which allows lessons to be provided on a massive scale, and school management techniques, Nova's language services have the potential to be executed anywhere on the planet.